
But what also is a growing trend, are cons known as “scams”. This is where the con artist will pick a target and deceive and swindle them to a degree where the victim will willing or unwillingly give up money, goods and information.
“Con artists make money through deception. They lie, cheat and fool people into thinking they've happened onto a great deal or some easy money, when they're the ones who'll be making money. If that doesn't work, they'll take advantage of our weaknesses -- loneliness, insecurity, poor health or simple ignorance. The only thing more important to a con artist than perfecting a con is perfecting a total lack of conscience.”
http://money.howstuffworks.com/con-artist.htm
The method for a financial scam is extremely precise. Although script variations are infinite, the basic plot never changes. The best description is found in The Big Con: The Story of the Confidence Man by David W. Maurer (page 4):
In the big con games the steps are these:
1. Locating and investigating a well-to do mark
2. Gaining your confidence
3. Steering you to meet the insideman
4. Permitting the insideman to show you how you can make a large amount of money
5. Allowing you to make a substantial profit
6. Determining exactly how much you will invest
7. Sending you home for this amount of money
8. Playing you against a big store* and fleecing you
9. Getting you out of the way as quietly as possible
10. Forestalling action by the law
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